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WEB CREST LAB
Engineering high-performance web experiments.

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Project Archive

Engineering Case Studies

Every project is structured by overview, problem, solution, architecture, stack, screenshots, and measurable outcomes.

Experiment #001

Brother's Balloon Decoration

Completed

Overview

An optimized custom website development project for a balloon decor company featuring strong local SEO and mobile-first booking flows.

Problem

The business relied on social DMs and had no structured funnel, causing slow response times and lost bookings.

Solution

Engineered a high-performance landing page with WhatsApp integration and category-specific decor galleries.

Outcome

Increased professional brand authority and streamlined lead capture via automated WhatsApp redirection.

Architecture

  • Next.js App Router for route-level performance
  • Framer Motion for festive and interactive visual feel
  • Serverless WhatsApp lead routing
  • Vercel edge deployment with image optimization

Tech Stack

Next.jsTailwind CSSFramer MotionVercel

Screenshot

Balloon decoration gallery and booking interface
Live SiteGitHub

Experiment #002

Plixi Instagram Growth

Live

Overview

An advanced AI-powered service helping users gain real followers and engagement through organic automation.

Problem

Manual engagement is unsustainable; and legacy bot-based growth risks account safety and brand reputation.

Solution

Patented AI growth technology that mimics organic human behavior and provides comprehensive growth analytics.

Outcome

Helped thousands of accounts scale their organic reach with 100% TOS-compliant automation.

Architecture

  • Real-time analytics dashboard with deep insights
  • AI-driven engagement engine with safety guardrails
  • Secure multi-account management layer
  • Responsive Next.js frontend with enterprise-grade security

Tech Stack

ReactTypeScriptAI EngineTailwind CSS

Screenshot

Plixi AI growth dashboard preview
Live SiteGitHub

Experiment #003

Drain Doctor Service Hub

Completed

Overview

A national service portal for professional plumbing solutions, specializing in emergency repairs and drainage.

Problem

Managing regional dispatch and service consistency at a national scale for emergency plumbing.

Solution

Geolocation-aware service hub with instant quote and urgent rescue booking workflows.

Outcome

Drastically reduced response times and improved national coverage visibility for local engineers.

Architecture

  • Dynamic service area routing based on UK postcodes
  • Emergency service 'Rescue Engine' for immediate dispatch
  • Integrated customer review and accreditation system
  • High-availability infrastructure for 24/7 service access

Tech Stack

Next.jsReactMapboxLead Routing

Screenshot

Drain Doctor service booking interface
Live SiteGitHub

Experiment #004

Smile Dental Care Network

Completed

Overview

A comprehensive digital platform for one of the UK's leading groups of high-quality dental practices.

Problem

Fragmented patient booking systems and difficulty in managing multi-location service schedules.

Solution

Integrated clinic locator, treatment record portal, and unified real-time appointment calendar.

Outcome

Improving patient experience and reducing administrative overhead for practice managers.

Architecture

  • Multi-tenant practice architecture supporting 30+ sites
  • Advanced appointment scheduling with emergency slot priority
  • Patient education portal and preventive care roadmap
  • NHS and Private service segmentation logic

Tech Stack

Next.jsTailwind CSSBooking EngineZod

Screenshot

Smile Dental clinic locator and booking portal
Live SiteGitHub